Artificial Intelligence and Machine Learning in modern-day business

“Artificial intelligence is one of the most profound things we’re working on as humanity. It is more profound than fire or electricity.”
Sundar Pichai, CEO of Alphabet Inc.

A modern-day digital strategy for better results

In the digitised era, organisations follow a customer-centric approach to drive profit and gain competitive advantages. With online trading rapidly growing and increased internet users daily, the online customer experience has become the modern business world’s epicentre.

Leading brands globally are using innovative high-tech solutions, including artificial intelligence (AI) and machine learning (ML), to continually create an improved customer experience for visitors to their websites and social media platforms.

In modern business, AI has become an indispensable part of the web & app development-world and the social media environment because it improves revenue generation.

When a company and its customers interact, AI will help in different and advanced ways by completing predictive analyses on the data captured during website and social media interactions. All of this can help your company to create quality products and services.

A modern-day website design with customer insights at your fingertips.

Artificial intelligence has successfully changed modern-day website engineering and -design. AI helps the website designers to create code from scratch that allows the developers to build smarter apps and ensures faster time to market and a quick turnaround time.

AI-enabled websites can identify the customer’s needs in a better way. It provides a better understanding of your prospective customers and how they perceive your brand and feel about your products and services, making promotional targeting significantly cost-effective.

Additionally, you can perform statistical analysis to predict the user’s experience on your website. In this way, errors are reduced, and you get the desired value and user experience from the market. AI-enabled websites can process data on any scale to provide customised end-user reports based on interests and measurement criteria.

Another significant benefit of AI-enabled websites is streamlining and automating mundane routine manual processes and lengthy reports, cutting down tedious manual tasks. Various AI-powered platforms can be integrated into your website to provide live support, marketing expertise, SEO advice, creative design solutions, and more.

Modern-day solutions with artificial intelligence and machine learning.

Advancements in artificial intelligence, machine learning and deep learning have created a paradigm shift in almost every market sector. It makes game-changing contributions in most modern industries, including finance, national security, health care and many more, addressing challenges like the sustainable usage of resources, agricultural efficiency, and new market development, naming but a few.

Artificial intelligence and machine learning utilise advanced algorithms and large-scale neural networks to create meaningful relationships between input and output, resulting in the modelling of scientific solutions for multidimensional organisational dilemmas that extend further than what even humans can comprehend.

Although the media mostly focuses on self-driving cars, chess-playing computers, and flashy uses of AI, the technologies which digest massive amounts of data can streamline and improve multiple aspects of our daily lives. Millions of consumers interact with AI software directly or indirectly daily on social media platforms via virtual assistants, gaming platforms, chatbots, mapping applications, and a host of other software applications.

It is difficult to find an area not touched by artificial intelligence and machine learning investments. And yet, many organisations do not know where to start…

“If you do not change direction, you may end up where you are heading.” Lao Tzu, Philosopher, and Founder of Confucianism 
Data is the most valuable commodity of the modern organisation.

The future economy is built on data, led by those who make the most informed decisions quickly. For all organisations, especially start-up enterprises, data and artificial intelligence drive sustainable competitive advantages in the marketplace, resulting in science-based business- and marketing-mix strategies to increase customer satisfaction and sales.

With the arrival of artificial intelligence and machine learning solutions, the analysis of online media coverage, content consumption, and sharing has become pivotal data in the strategic planning process used by business executives, marketing-, branding- and public relations professionals to measure brand health.

Artificial intelligence and machine learning can improve overall business processes and the planning and implementation of effective branding- and market communication campaigns to build and manage brand reputation.

Word cloud filled with words mentioning data science

About Us

“It is not necessary to change. Survival is not mandatory.”
W. Edwards Demin, an electrical engineer, specialising in mathematical physics, statistician, professor, author, and management consultant.

Things you did not know about your brand are on the web!

Intelligent Machine Inc. utilises cutting-edge technology that unlocks the internet’s hidden map to reveal insights about brands. We can help you develop your company’s strategic planning “blueprint” that will focus on enhanced customer loyalty through positive brand experiences.

To see how Intelligent Machine Inc. can assist you in achieving your company’s objectives, answer three critical business questions below:

  • Is your website aligned with your digital strategy to create the most leads?

  • Does your current business analytics programme provide you with enough brand insights to develop integrated science-based business strategies?

  • Does your media investment strategy measure your marketing & advertising department’s contribution to your company’s revenue growth?

More about Intelligent Machine Inc.

We are passionate about the art and science of gathering and analysing data to measure the effectiveness of business strategies and marketing- and media plans.

It all starts with a progressive website application optimised for SEO and delivering a great user experience to ensure repeat site visits, additional leads and sales, and increased brand loyalty.

We develop integrated market-communication strategies comprising digital- and traditional media campaigns to increase your website traffic and visits to your social media platforms – all aimed to increase customer satisfaction levels and sales.

We love challenges. Whatever your needs are to successfully compete in the modern-day business environment, we will use our high-tech skills and years of experience to optimise your company’s performance in the markets where you compete.

“Our intelligence is what makes us human, and artificial intelligence is an extension of that quality.” Yann LeCun, Professor at New York University

Our Clients

Intelligent Machine Inc.